04.06.2023

Magic Number at Mighty Hoopla

← Back to news

Absolutely the best

We were approached by activation specialists Magic Number to build two identical stages for their planned Absolut vodka festival activations at Mighty Hoopla in London’s Brockwell Park and Brighton Pride.

As one of the official partners of Mighty Hoopla, Absolut needed a beast of a stage: one that would be a level and stable surface strong enough to support the 10m wide x 5m deep x 5m tall rainbow structure that they were planning to build. We were briefed to provide a complete package: decking, steps, guardrails, access ramps, concrete ballast blocks, labour, delivery, and collection. We also arranged for a fully recyclable carpet; colour matched to Absolut’s branding.

The entire structure had to be stable and secure to form the backdrop for a DJ, drag shows, and a full makeup studio where festival goers were given the option for diva makeovers, to ‘walk the runway’ and party all night.