Ulster American Seating Bank
Founded in 2020, Second Half Productions is an entertainment company that inspires daring and optimism by showcasing incredible theatre performances. The vision of the artistic team is to create innovative productions delivered by globally renowned artists for both stage and screen. Their goal is to infuse new and unexpected experiences from timeless stories to captivate audiences worldwide.
Their 8-week production Ulster American, directed by Jeremy Herrin at Studio 2 of the Riverside Studios in Hammersmith, London starred Woody Harrelson, Andy Serkis and Louisa Harland.
Having prior experience with Steeldeck’s seating and staging rental service through collaboration with Lloyd Thomas Production Management, Ulster American’s Production Manager Juli Fraire reached out for our help. The team needed to create a design for a bespoke seating bank that would maximise the overall capacity of the venue, without compromising on safety or the size of the performance space for the production itself. Steeldeck’s services matched this brief expertly given our custom design approach and the strict parameters that we can operate within.
Due to the modular nature of Steeldeck’s staging and seating, we were able to offer a more bespoke service within budget. We listened to our clients’ requirements to achieve the maximum seating capacity of 442 seats, mindful that the venue’s total capacity is for 450 people. We adjusted the rake of the bank and created a smart seating option that best utilised the space without compromising on audience sightlines. This meant we could align with Second Half Productions vision to invigorate audiences.
We were thrilled to support the Ulster American production.